Designed for VOIS Digital at MWC Barcelona, the “Car Builder” experience transformed complex digital offerings into an interactive, gamified journey delivered within a rapid three-week turnaround.

Visitors selected the solutions and services most relevant to their business needs, dynamically generating a bespoke race car that represented their priorities and digital transformation goals. Each personalised car was then paired with a matching Scalextric race experience, reinforcing VOIS Digital’s focus on speed, scalability, simplicity, and innovation.

The activation became one of the standout interactive demos at the event, attracting continuous engagement across the show floor — even receiving a visit from the King of Spain, who took part in the experience himself.

By translating strategic business offerings into a playful, high-impact interaction, the experience created memorable conversations while showcasing VOIS Digital’s next-generation solutions in an accessible and engaging way.